Here’s three strategies for creating leads
In today’s fast-paced real estate market, staying ahead of the competition requires more than just a solid understanding of the industry – it demands innovative solutions and data-driven insights. That’s where property data comes in.
With the power to unlock new leads, drive user engagement, and fuel business growth, property data is the key to unlocking your Proptech’s full potential.
Let’s look at three cutting-edge strategies for harnessing property data to transform your business:
- Unlocking Property Estimates: Discover how property estimation tools can provide users with personalised estimations and drive engagement.
- Suburb Insights Unveiled: Learn how suburb-based statistics and insights can empower users and drive business growth.
- Finding the Perfect Match: Explore how hotspot APIs can refine user searches and uncover the perfect suburb based on their unique criteria.
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What’s your property worth?
This is one of the most common lead generation tools used by real estate and property professionals in generating leads for their business.
With the Proptech Data Price Estimate and Property Profile API’s, we can help you create data rich pages which offer immense value to your end users to help drive engagement and generate business.
Proptech Data gives you a wide range of data points.
- Property Images (Up to 10)
- Property Floorplans (where available)
- Price Estimate with confidence
- Huge range of Suburb Statistics including;
- Median Growth
- Rental Yield
- Plus 10 other suburbs statistics
- Comparable Market Analysis including;
- Nearby recent sales
We also have a huge range of additional datapoints to indicate property risks including flood zone, bushfire, heritage and biodiversity indicators.
Property Suggest
Create your own autocomplete address lookup
Validate properties with address lookup. Use this along with a form to confirm property information, selling timeframe and contact details
Price Estimate
Estimated selling price with confidence bands
Suburb Statistics
Create your own chart with growth, yield, vacancy rates etc
Comparable Market Activity
See the latest market activity around any property
Use cases: Use this to generate leads from your web & social channels. Users can be given rich property information for their property in exchange for permission to contact. Use this to give users a indication of price with the next step being a face to face appraisal.
Get the facts on any suburb
Another option is to provide suburb based statistics for users. This can often be used to complement existing product functionality or used a website engagement driver.
With the Proptech Data Suburb Statistics and Timeseries API’s, we can help you create suburb data rich pages with a wide range of data points.
- Huge range of Suburb Statistics including;
- Median Price
- Median Growth
- Rental Yield
- Vacancy Rate
- Market Absorption
- Sales Volume
- Social Housing indicators
- Owner Occupier stats
- Population counts
- School ICSEA scores
- Plus heaps more
- Comparable Market Analysis including;
- Nearby recent sales
Suburb Suggest
Create your own autocomplete suburb lookup
Validate suburbs with suburb lookup
Suburb Median Charts
Create your own chart with suburb median and growth
Vacancy Rates & Rental Yield
Understand investment potential with our rental indicators
Suburb Demand
See the supply & demand metrics to understand future growth
Comparable Market Activity
See the latest market activity around any property
Use cases: Suburb Statistics can be a great engagement driver. You might allow users to visit and interact with this data without asking for personal information initially with the next step asking users if they would like to know what their property is worth in this market.
Where should I look to buy?
There are many things that should be considered when looking to buy in a particular suburb.
The first one is easy. How much can I afford and which suburbs are in my price range? That is a must have and pretty much every website’s go to for driving engagement.
With Proptech Data Hotspot API, we go a step further to help users find that needle in a haystack. With Hotspot we help uncover what is important to that user and refine suburbs in real time to find the one.
Here’s the questions Hotspot can help answer for your users
- Find suburbs in the user’s price range
- Only show suburbs with liquidity?
- Show only suburbs with high growth in the last year?
- Show suburbs that have good rental yield?
- And a low vacancy rate?
- Only show suburbs with a lot of owner occupiers
- How quick do the properties sell once they are on the market?
- Show suburbs with good socio-economic schools?
- Remove suburbs populated by social housing
- Show only big suburbs with higher population
Hotspot API
Refine over 15,000 suburbs to find the one.
One of a kind Suburb refinement
Search over 15,000 suburbs
Find the one that matches your budget and search criteria
Suburb Statistics
Display over 10 crucial datapoints for every suburb including leading indicators.
With Hotspot API, we can help users refine over 15,000 suburbs in seconds to find suburbs that match their criteria. You can then surface real-time suburb statistics and integrate back into your search experience. This is a fantastic tool for generating user engagement.
These are just three property data strategies to help you provide value to your users and generate leads for your business. By leveraging these APIs, Proptechs can gain a competitive edge in the market and provide innovative solutions to their users.
Want to know more? Reach out to the team and we’ll see if we can help make your Proptech even better with access to real-time property data.
